Your expertise deserves to be seen
You're amazing at what you do – managing finances, keeping businesses compliant, and being the backbone of your clients' success.
But if potential clients can't find you online, your expertise remains hidden.
In today's digital world, being invisible online means missing out on the clients who desperately need your services.
Your Ideal Clients Are Searching for You Right Now
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Every day, business owners are frantically googling "bookkeeper near me", "accountant near me" or "help with my accounts."
They're scrolling through LinkedIn, asking for recommendations in Facebook groups, and searching for someone they can trust with their finances. The question is: will they find you or your competitors?
Build Trust Online Before You Even Meet
When potential clients discover you online, they're already getting to know you. Your professional website, helpful blog posts, and engaging social media presence build trust and credibility before that first conversation. You're not just another name in a directory – you're the knowledgeable, approachable expert they've been looking for.
Create A Steady Stream of Referrals
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Visible bookkeepers and accountants don't just attract direct clients – they become the go-to recommendation.
When you're active online, sharing valuable insights and building relationships, other professionals naturally think of you when someone needs a bookkeeper or accountant.
Your online presence works as your 24/7 networking assistant.
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Future Proof Your Practice
The finance industry is evolving rapidly. Bookkeepers and Accountants who embrace online visibility now are positioning themselves as industry leaders.
You're not just keeping up with change – you're ahead of it, attracting forward-thinking clients who appreciate innovation.
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Get visible today and your future self will thank you.
Bookkeeper & Accountant Visibility Packages
Whether you're just starting your practice or you're an established firm needing to increase your online presence we have suitable packages to suit your requirements. Our templates start from just £29* and our bespoke packages from £300* per month. Find out more here.
If you're part of the Bookkeepers Collective and using The Content Subscription, find out more here about how we can support you with this.
Social Visibility Templates
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Social Spark Template
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Social Shine Template
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3
Social Success Template
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* prices are +VAT
Templates vs Bespoke
Our templates are perfect for bookkeepers and accountants on a budget. Developing an online presence is critical and it shouldn't hinder you getting started. However, if you really want to "up your game" and target your ideal client then you need to opt for our bespoke packages.
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When we first get started we will create a social media strategy for you - usually £199* but when you subscribe for a minimum of 3 months you get this included free of charge!
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Using this strategy we will create bespoke social media to suit your individual requirements. You can be as involved in your social media creation as you want to be. Whether you want some input and have ideas to share or whether you just want to leave it to us! We're totally flexible but will always give you advice and guidance.
Did you know there are other ways to be visible?
Social media is not the only way of being visible. We provide tailored packages designed to boost your business visibility. Have you thought about:
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Lead Magnets
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A lead magnet is a valuable resource designed to attract your ideal clients by offering them something they genuinely want. By providing their contact details, prospects receive a professionally designed guide packed with actionable insights and solutions to their specific challenges - positioning you as the expert they need. We can design and create your lead magnet, create the automation and add it to your website to capture leads. We can do this as part of our hourly packages or on an project basis.
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Email Campaigns and Nurture Sequences
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This then leads us to Email Campaigns and Nurture Sequences. Behind every lead magnet is an automated email so that your prospect receives their download automatically without you having to do a thing! But why stop there? You have their details, now you need to nurture them. We create nurture sequences to keep them interested in your services and so that they remember you when they need you.​​​​​​​
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There are many ways to generate new leads on your mailing list. We can explore this together.
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From time to time you may wish to launch an email campaign. An email campaign is a targeted marketing strategy where you send a series of carefully crafted emails to a specific group of subscribers to achieve a particular goal. Unlike regular newsletters or one-off emails, campaigns are strategic, focused, and designed to guide your audience towards a specific action. We can do this as part of our hourly packages or on an project basis.
Newsletters
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Newsletters are your direct line to building lasting relationships with clients while positioning yourself as the expert to prospects.
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A newsletter should be full of valuable information, industry news, practice news and it also gives you the opportunity to share some of your personal life in order to really connect with your audience. We can do this as part of our hourly packages or on an project basis.
Websites and Landing Pages
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Whether you're just starting out or an established business a website or landing page is crucial for your online presence.
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You have less than 3 seconds to capture a visitor's attention. A professionally designed website immediately communicates credibility, expertise, and trustworthiness.
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You must have somewhere you can direct people to in order to showcase your services and expertise. At Two Birds Resources we use Wix to build your website - the same platform we used to build our own. The websites have a professional and unique look and are tailored to your ideal client. They're also easy enough to navigate around if you need to make any changes yourself, or if you don't have the confidence to play around with your website, we can give you ongoing support. Book a call to get a quote.
Podcasts
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Podcasting positions you as the go-to expert in your field, giving you a platform to share insights, interview industry leaders, and showcase your knowledge consistently. When potential clients search for solutions, your voice becomes the trusted authority they remember.
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Reach your audience where they already are. Your ideal clients are already listening to podcasts during commutes, workouts, and daily routines. By creating content that fits seamlessly into their lifestyle, you're building relationships during those precious moments when they're fully engaged and receptive.
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At Two Birds Resources we can help you edit your podcasts, add an intro and outro, publish your podcasts and promote them. We can do this as part of our hourly packages or on an project basis.