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How to demonstrate your expertise

You're a business owner, so undoubtedly you are an expert in your field. However to be successful you need to be able to demonstrate this to your audience. You want to be known as the expert. You want clients and customers to come to you because they know that you have the knowledge and understanding they need.

How can you go about demonstrating your expertise?


Your website should showcase what you do and why you're good at it. Don't be scared to brag about how good you are. Your readers are there to understand whether or not you are the right fit for them, so shout about your achievements and why they should choose you over the competition.

Social Media

Keeping your social media up to date is important as this is the first place people may hear about you. Share your knowledge with others by posting useful relevant tips and advice on your social media platforms. This will build trust with your audience and they will know where they need to come when they need your goods or services.


Make sure your ideal client can have access to your qualifications. Display these on your social media platforms, on your website, in your office, anywhere they can be visible make sure they stand out.

Mentor others

By giving advice to people who inspire to be like you, you will demonstrate your expertise as others are learning from you. Not only will they be learning from you but you will be surprised how much you will learn about yourself too. This will give you a boost of confidence, seeing how far you have come and what you have achieved.

Be visible

Hang out where your ideal client hangs out, for example a particular facebook group. Make sure when people ask questions which relate to your expertise that you're the one answering consistently. This way people will get to know you better and know that you give sound advice.


Don't be afraid to ask your existing clients for reviews and testimonials. It's great for others to hear about what your clients think about you. It's also nice for you too!

If you find it difficult shouting about how good you are, why not outsource the job to Two Birds Resources? We can help you to be visible online, shout about your success and expertise on social media and on your website, whilst giving you a boost of confidence.

Get in touch today!


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