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Why is blogging good for business?

The success of any business is now mainly driven by your online presence. As consumer demand increases for online convenience and technology is making that easier than ever before, what better way to increase your online visibility than by blogging?

Having a website is vital, when someone hears about your business, or is looking for the services or products you offer, they will automatically turn to the internet to find what they need. If you’re not present they will go to your competitor, which then means lost leads.

Make your website visible and memorable. Adding new content by means of blogging keeps it interesting and relevant.

So why is blogging important to business?

Brand Awareness - Adding new content to your website by means of blogging is one of the most effective ways of building brand awareness. Writing content which is interesting and relevant to your target audience will increase awareness of your brand and what you stand for. You can plough money into all kinds of advertisement methods but blogging is a great way to connect with your audience and it doesn’t need to be expensive.

Increases traffic to your website - Research has shown that nearly 80% of businesses who blog consistently on their website acquire new customers due to the content they publish. Search engines such as Google love fresh content on your website which is consistent. Your blog is the perfect platform to insert your keywords to give your SEO (Search Engine Optimisation) a boost.

Customer Engagement - Blogging gives you the opportunity to connect with your existing and potential clients. By offering your expert advice and opinions it allows you to gain trust from your target audience. Sharing your personal stories and experiences with your audience means that people will relate to what you are saying on a personal level. Switching on the option for your audience to comment allows them to start a conversation with you, make sure you reply to those responses!

Social Media Presence - Sharing your blog to Social Media increases your reach, if someone likes what they read, they will share with their connections and then they will do the same too. In turn this will then increase traffic to your website and create new leads. Once someone visits your website, there’s nothing stopping them from looking around to find out what you do, people like to be nosey!

Blogging can be very time consuming and requires a level of skill to ensure that your writing is conversational and your content is interesting to keep your audience captivated. If you don’t have the time to invest into writing your own blogs but you’re aware of the great potential it can bring to your business you should definitely get in touch with Two Birds Resources. We can write your content, publish to your website and post to all of your social media platforms so you don’t have to worry!

What are you waiting for? Get in touch Now!


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