It's OK to Change Direction: Why Reassessing Your Business Strategy Is a Sign of Strength

We need to talk about something that doesn't get discussed enough in the business world: it's absolutely OK to change your mind.

When Good Intentions Don't Match Reality

Last year, we made a decision at Two Birds Resources that we thought was right. We restructured our pricing and packages with the best intentions, believing it would better serve our clients. But here's the thing about business decisions, sometimes they look perfect on paper but don't quite work in practice.

What we discovered was that very structure we'd created to help bookkeepers and accountants was actually limiting their growth. Instead of giving them the flexibility to scale and hand over more work as their businesses grew, we'd inadvertently capped what they could delegate to us.

That wasn't what we set out to do. Our main goal has always been to help businesses scale and certainly not hold them back!

The Moment of Truth

Recognising that something isn't working takes courage. It's easy to push forward with a decision because you've already invested time, energy, and resources into it. There's that nagging voice that says, "But we only just implemented this!" or "What will people think if we change again?"

Here's what we've learned: staying on the wrong path because you're already halfway down it doesn't make it the right path.

Your business goals haven't changed. Your vision hasn't changed. But sometimes the route you're taking to get there needs adjusting and that's not failure. That's strategic thinking.

Why Flexibility Matters for Growth

Think about your own business for a moment. When you started out, you probably had certain systems, processes, or service offerings that made sense at the time. But as you've grown, have they all continued to serve you well?

Growth isn't straightforward, and neither is the support you need. What works when you have 20 clients might not work when you have 50. The admin tasks that were manageable at £50k turnover become overwhelming at £100k.

This is exactly why we've returned to offering more flexible support through our Accelerate Collection. Because your business needs change, and your support should adapt with you, not restrict you.

The Power of Asking for Help

Here's another truth we want to normalise: asking for help isn't a weakness; it's a growth strategy.

When we realised our pricing structure wasn't serving our clients' scaling goals, we could have:

• Ignored it and hoped it would work itself out

• Struggled on alone trying to fix it

• Pretended everything was fine

Instead, we:

• Listened to client feedback

• Reassessed our approach

• Made changes that better aligned with our core mission

• Asked for input from our team and trusted advisors

  
  

That's the approach we encourage in all the businesses we work with. If you're feeling stuck, overwhelmed, or like your current systems are holding you back rather than propelling you forward, that's your signal to reassess.

How VA Support Helps You Scale (Without the Limits)

This is where strategic delegation comes in. When you work with a VA service that truly understands scaling, you get:

Flexibility to grow: Hand over 5 hours of work this month, 15 hours next month. Your support should expand with your business, not cap it.

Expertise that evolves: As your needs change from basic admin to social media management, bookkeeping support, or client engagement systems, your VA team should be able to adapt.

Freedom to focus: When you're not buried in the tasks that drain your time, you can focus on the strategic decisions that actually grow your business, like reassessing what's working and what isn't.

Support without judgment: Whether you're pivoting your service offering, changing your pricing, or completely restructuring your business model, Two Birds will be here to support you.

Your Permission to change what’s not working

Consider this your official permission slip: If something in your business isn't working, you're allowed to change it.

You don't need to wait until the end of the year, the end of the quarter, or until you've "given it more time." If your current approach is preventing you from reaching your goals, that's reason enough to reassess.

Maybe it's your pricing structure (like us). Maybe it's your service packages. Maybe it's how you're spending your time each day. Maybe it's realising you need to delegate more but don't know where to start.

Whatever it is, acknowledging it is the first step. Making the change is the second. And asking for help? That's the smartest step of all.

Ready to Reassess Your Support Needs?

At Two Birds Resources, we've learned this lesson firsthand: flexibility isn't just nice to have, it's essential for growth. That's why our Accelerate Collection is designed to scale with you, giving you the support you need exactly when you need it.

Whether you're looking to hand over your social media, streamline your bookkeeping admin, implement better systems, or simply free up time to focus on growth, we're here to help you scale without limits.

Because your business deserves support that grows with you – not structures that hold you back. That’s why our hourly packages start at as little as £225* per month.

Ready to explore how flexible VA support can help your business scale? Let's chat about where you want to go and how we can help you get there.

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