Why Summer Is the Best Time to Sort Your Social Media
- twobirdsresources
- May 29
- 3 min read
Let's be honest. Right now, the idea of sitting down to plan a month's worth of social media content probably sounds about as appealing as completing a self-assessment on 31st January. You've got school holiday logistics eating up your brain space, clients asking the same questions on repeat, and somewhere in the background, the quiet hope that business might just tick along nicely until September.
Sound familiar?
Most bookkeepers and accountants we speak to go into summer with the best of intentions, and come out the other side realising their last post was a photo of the office coffee machine back in April.
We get it! We know you don’t have the headspace over the summer, what with juggling the kids' holidays, managing client requests, and trying your best to make time for the annual family holiday. But, Summer is actually the best time to sort your social media. And if you get it right now, September is going to look very different for your business.
The Quiet Months Have a Bigger Impact Than You Think
Social media doesn't work like a tap you can turn on and off. It's more like a slow drip that, over time. When you post consistently, even just twice a week, your audience gets used to seeing your name. You become familiar. Trusted. Top of mind.
When September comes and clients are back at their desks, ready to sort out their finances, review their bookkeeping, or finally invest in that support they've been putting off, whose name do you think comes up first?
Not the person who disappeared over summer. The one who kept showing up.
Consistency is the game. Just being there, reliably, with something useful or relatable to say.
September Is Your Opportunity - If You Prepare for It Now
For bookkeepers and accountants, September is the start of a new push. The quieter summer months shift into deadline season, planning conversations, and new client sign-ups. It's when motivated business owners take stock and make decisions.
If your social media has been active all summer, even gently, your audience will already be warm. They've seen you. They know what you do. They trust you a little more with every post they've scrolled past. When they're ready to act, the decision is easier.
If you've been silent? You'll spend September trying to rebuild that visibility from scratch, right when you've least got the time.
The businesses that win in September are the ones who planted seeds in June.
So What Gets in the Way?
Time, mostly. Summer is chaotic for anyone running their own business, and for those of you with school-age children, it's a different level of juggle entirely. The idea of sitting down to think of clever captions or figure out what to post about on a Wednesday evening is simply not happening.
Then there's the blank page problem. Even when you do find a moment, you sit down to write a post and your brain goes completely empty. What do you even say? What's relevant right now? How do you make it sound natural without it taking forty-five minutes?
And finally, execution. Even if you've got the ideas, scheduling them out, adding the right hashtags, making the image look professional, it all adds up to more time than you've got.
This is exactly where things fall apart, every single summer.
Here's the Fix
You don't need to become a social media expert. You don't need to spend hours crafting content. You need a system and ideally, someone who's already done the thinking for you.
That's what the Two Birds Social Media Template Packages are designed for.
From just £29 per month you can have access to a monthly social media template. Images and content created for you - no thinking needed. And what’s even better, is for just £59 we’ll brand all your images for you. Not got time to schedule? We’ll throw that in for an extra £20!
If you want to push your lead generation that bit further - check out our Marketing packages that not only include the social media template but a monthly blog and quarterly lead magnet too.
We’ve been working with bookkeepers and accountants for 6 years now and we understand your industry and what your audience is looking for. We’re here to make your life as easy as possible and to help you grow your practice.
Don't Wait Until You're Playing Catch-Up
The bookkeepers who look busiest in autumn aren't the ones who worked hardest in September. They're the ones who stayed visible throughout the summer, even when it felt like no one was watching.
The good news? You've still got time to get sorted before the scramble begins.
Two Birds Resources Ltd — supporting bookkeepers and accountants with the admin, the content, and the visibility to grow their businesses.
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